INSPIRED BY EXCELLENCE.
There are few things that can make or break a company like their reputation with the people the serve. Everything that we do, then, is in service to making that reputation an accurate representation of what we stand for as a business.
When it comes to marketing yourself and your products, trust is everything. The more your customers believe that what you’re offering is the real deal, the easier it will be to get them to commit to you as a service provider. But how does one develop trust with their customer base? Most companies will tell you (by their actions) that it’s all in the marketing. Figure out the best way to tell your target audience how awesome you are. Which, in all honesty, does work pretty well. Until it doesn’t. As soon as your words stop matching your actions as a business, trust starts to degrade and consumers start looking elsewhere for their needs. Or worse, they start going out of their way to make sure that everyone else is aware of the deception. True marketing then, isn’t so much about how you present your product to the marketplace but how that very product is put together. Great marketing is branding, reputation management, fulfillment, customer service, market research and everything else that goes into offering the perfect product for your target audience.
In this information age, it’s not enough to have a business that kicks ass. You also need a marketing angle that sets your products and services apart from competition.
Once upon a time a time, it may have been true that if you built a revolutionary enough solution, the customers would come on their own. Today, we all need to get creative in the ways that we place our solutions in front of the right people or it is very possible they will never know you even exist.
Your brand is your business. There is no distinction between the two for many people, so the best thing we can do for sustained growth is maintain and nurture our brand like our professional lives depend on it.
03. REPUTATION MANAGEMENT.
If you’re nowhere to be found online, then you’re as good as invisible to a large subsect of your target market. Even worse, is having your brand everywhere but for all of the wrong reasons. Don’t let that be you.
RESULTS DRIVEN DESIGN.
As a business, all of your online properties should have one, and only one, goal: to drive sales. Most people interpret that into a green light to be as aggressive and obnoxious as possible to pressure the sale. Realizing that leading with clarity is a way to capitalize online that not many companies understand how to implement.
THE CUSTOMER MUST COME FIRST.
There is no sustainable way around this. Even in regards to marketing, it is all about what the customer wants and we may or may not be able to address that bottleneck.
MAKE A DIFFERENCE.
We are only ever as good as our clients perceive us to be.
“Lawrence is absolutely amazing. He is amongst the best I know in his field and has helped many other companies achieve success, including mine. He is one of the top people I look up to for mentoring and is an innovator in his work. It’s nearly unbelievable the help he has provided to others and I have had the amazing privilege of receiving 1 on 1 mentoring from Lawrence in the past, as well as currently still receiving weekly coaching from him which provides me with massive advantage to keep my company ahead in my field. It is truly a blessing to have him around.”
“Lawrence is on the cutting edge of SEO and internet marketing. He knows how to get sites ranked on page 1 of Google and capture new business for you that you would not have had otherwise. He has also mastered the skill of optimizing business’ internet presence and brand awareness to the point of pulling potential customers away from their competition. He was great to work with and brought passion and hard work every day. I would not hesitate to work with him again.”
“Lawrence is great at what he does. I cannot recommend his services highly enough. He is great to work with and will deliver results of very high quality.”